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You're already a researcher

Gregg joined us at UX New Zealand 2019. Find out more here: http://www.uxnewzealand.com/speakers/gregg-bernstein/

Research is everyone’s job in a customer-oriented organisation. And whether or not you have a research team, you already have the skills – and likely the information – you need to do your job better. When everyone has access to and shares useful, insightful information, wonderful things happen: we align our organisations and teams toward common goals and we make great experiences for …

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