You're already a researcher

Gregg joined us at UX New Zealand 2019. Find out more here: http://www.uxnewzealand.com/speakers/gregg-bernstein/

Research is everyone’s job in a customer-oriented organisation. And whether or not you have a research team, you already have the skills – and likely the information – you need to do your job better. When everyone has access to and shares useful, insightful information, wonderful things happen: we align our organisations and teams toward common goals and we make great experiences for users. In this talk, Gregg Bernstein, senior director of user research at Vox Media (Vox, The Verge, Eater, and more), talks about how to find the information you need to make informed decisions, build data-sharing relationships that help your entire organisation, and put it all together in service of your customers.

Opening animation by Dave Clark Design. http://www.daveclark.co.nz/