Elena joined us at UX New Zealand 2019. Find out more here: http://www.uxnewzealand.com/speakers/elena-sanchez/

Full title: UX debt: lessons learnt trying to visualise the hidden cost of implementing suboptimal design solutions

How can a startup building a relatively new product (3 years old) have accumulated roughly the same amount of UX debt as a large corporate with a software product that has been in the market for more than 20 years?

Today’s culture of lean startup and experimentation is …