Torrey joined us at UX New Zealand 2019. Find out more here: http://www.uxnewzealand.com/speakers/torrey-podmajersky/

In most UX teams, the words are the last part to be designed. They are left until the end, only getting written when lorem ipsum can’t take the designs any farther. But those words can work as hard as any other part of the UX to drive engagement, conversion, and retention. The content can be as consistent as the navigational elements, and convey the brand as clearly as the colour …