Scaling signals: using qualitative research to influence algorithms
Nate joined us at UX New Zealand 2019. Find out more here: http://www.uxnewzealand.com/speakers/nate-foulds/
At Instagram, they use research to find signals in the wild - about people’s backgrounds, behaviours, likes and dislikes - that can be incorporated into the algorithms they use to deliver content.
A few years ago, Instagram launched its algorithmically sorted Feed to the outrage of many users who preferred the chronological version. In data, however, they saw that instead of missing out …