Loletta joined us at UX New Zealand 2019. Find out more here: http://www.uxnewzealand.com/speakers/loletta-cheng/

Should UX practitioners discard personas completely and use other frameworks such as jobs to be done or archetypes instead? It feels like this question has been floating around for a while but this might just be the wrong question to ask.

This talk consists of 3 parts:

• A brief history of personas, jobs to be done, and archetypes, their evolution over time and the pros and cons in …