Mila Dymnikova – Adding a competitive edge to your UX team

Mila joined us at UX New Zealand 2019. Find out more here: http://www.uxnewzealand.com/speakers/mila-dymnikova/

When designing a product, why do we need data in the first place? Data allows us to identify problems and dismiss assumptions. Data is a tool to figure out what to do next. Your future UX team might include a few data scientists. Here’s why: data science is a growing field that is influencing how products are developed and ways of improving user experience with the same intention of being customer focused. This talk will introduce the mindset behind data science and how it can add a competitive edge to your UX team.

Opening animation by Dave Clark Design. http://www.daveclark.co.nz/