Dave joined us at UX New Zealand 2019. Find out more here: http://www.uxnewzealand.com/speakers/dave-hockly/

Your customer’s perception of your organisation is critical to designing and developing better UX. More specifically, without understanding the place your organisation or brand occupies in the mind of your users, you run the risk of developing poor UX. Let’s solve that. UX as a discipline can be more strategic through research that not only understands customers, but also understands how …