Learnings from the advertising era: how to use brand positioning for better UX

Dave joined us at UX New Zealand 2019. Find out more here: http://www.uxnewzealand.com/speakers/dave-hockly/

Your customer’s perception of your organisation is critical to designing and developing better UX. More specifically, without understanding the place your organisation or brand occupies in the mind of your users, you run the risk of developing poor UX. Let’s solve that. UX as a discipline can be more strategic through research that not only understands customers, but also understands how customers perceive your organisation in the wider market context. This session will teach you:

• How to research and understand your organisation’s position in the market so you can develop better customer experiences at every touch point. • How to align your UX with your organisations marketing and communications strategy for more efficient UX processes. • How to drive more strategic organisational decisions through positioning based customer research.

Don’t let your UX be limited through lack of wider research. Influence your organisation’s UX at every level, even brand.

Opening animation by Dave Clark Design. http://www.daveclark.co.nz/