Amelia joined us at UX New Zealand 2019. Find out more here: http://www.uxnewzealand.com/speakers/amelia-diggle/

Collecting, analysing and sharing data is a proven way to gain insights into customer experience. It informs new and improved products and services and helps remove unconscious biases from important decisions.

But why is showing the ROI of a CX design process so hard to do? How might we add some rigorous proof to show the value of human-centred design? Which tools, methods and …