Kelsey joined us at UX New Zealand 2019. Find out more here: http://www.uxnewzealand.com/speakers/kelsey-thomson/

UX Research has grown organically with the rapidly expanding software industry. It has proven its worth in swiftly delivering insights that shape successful products and services, but what can we learn from our academic research roots? Practising UX in a commercial environment means that there often isn’t time to apply the same rigour as academic research. Concerns such as ensuring a …