When your customers are your co-workers (and how to delight them)

Product management for internal platforms comes with unique challenges. While there are constant pressures around standardization, security, and operational efficiency, platform teams often lose sight of their core mission: making developers’ lives easier. How can platform teams move beyond merely functional success and create experiences that delight users? Mina Tawadrous discusses how product practices, typically reserved for external products, can be effectively applied to internal platforms. This talk will cover unconventional approaches, including handling biases when interviewing colleagues, adapting lean strategies for internal products with invisible revenue streams, and making the case for full launch plans for internal tools. Attendees will learn how to treat internal platforms like real products, with the goal of putting developers at the center of every decision and creating products that excite and empower them. Learn more: https://platformcon.com/sessions/when-your-customers-are-your-co-workers-and-how-to-delight-them