DevOps Jun 23, 2025

Beating the buzzer: Creating developer velocity at the NBA

In today’s digital arena, NBA fans expect instant experiences as thrilling as a buzzer-beater. Our platform engineering team has transformed how quickly innovations reach fans by creating a high-performance system for developers. Since 2019, we’ve increased velocity by 400%, cut release cycles to under an hour, and reduced incidents by 50% —while supporting experiences across 200+ countries. I’ll reveal our winning playbook: cloud frameworks for seamless deployment, reusable IaC modules that eliminate repetitive work, CI/CD pipelines with shift-left security, and AI-powered tools that accelerate coding. You’ll see how these capabilities powered our award-winning Referee Engagement and Performance System (REPS), revolutionizing officiating workflows. The results? Developer engagement scores have increased by 20 points in part driven by the improvements in platform services and teams can focus on user experiences rather than infrastructure. Join me to discover how platform engineering helps NBA developers beat the buzzer with championship-level delivery. Learn more: https://platformcon.com/sessions/beating-the-buzzer-creating-developer-velocity-at-the-nba