Leveraging Digital Twins and OpenSearch for Personalized Customer Experiences

Leveraging Digital Twins and OpenSearch for Personalized Customer Experiences - Satej Sahu, Zalando SE Leveraging Digital Twins and OpenSearch for Personalized Customer Experiences: Integrating Simulation Frameworks and Predictive Analytics Digital twins offer innovative solutions for digitalizing customer experiences and processes. By managing customer interactions through simulation frameworks like PySim and integrating synthetic data into OpenSearch, organizations can perform real-time analysis of customer behavior. This approach not only enhances personalization but also ensures compliance with GDPR considerations. Utilizing Retrieval-Augmented Generation (RAG) processes, powered by Large Language Models (LLMs), businesses can refine customer personas and guide improvements in processes and products. This presentation will explore how combining digital twin technology with OpenSearch and AI-driven analytics can transform customer engagement strategies.