For your product or service, we will show you how to build what we call a Value Map. Creating a Value Map can clarify and enhance everyone in your organization’s understanding of what your product is, what it does, and build consensus around what value it delivers.

The result of this collaborative effort is a set of agreed-upon language that everyone across all roles and departments can use to describe, position, write, and talk about your work consistently. It provides a single, sane, …