Overview: User Experience (UX) was first envisioned as a way to make life better for product users. However, this mindset is being implemented as a way to trick people into using a product for as long as possible. Come and experience the Dark Side of user experience, and why the techniques used by companies such as Amazon, Instagram, and EA are so effective at keeping users engaged. Learn how to recognize these techniques and avoid them yourself, and what to do to create better engagement with …