As technologists, one of the hardest things to remember is that we’re not our users and our assumptions can easily extend into our work. If we aren’t careful, we can easily end up designing products based on our assumptions and biases rather than insights from the actual audience.

If we want to build better products, we need to include our target audience in the creation process and listen to their feedback every step of the way. In this talk, I’ll share what my team and I learned from two …