Websites, web applications, mobile applications, tablet applications, Apple watch, Android Wear, Apple Carplay / Android Car, Alexa, Google Home, Bixby, Amazon Marketplace, Smart Fridges, chatbots, Instagram digital commerce, Facebook pages… There are many ways for customers and users to interact with your organization. The number of of customer touch-points (systems of engagement) is growing rapidly every day. How do we architect systems of integrations and platforms to enable the co-creation of value and enable the best possible customer experience for our users? In this talk, Andrew and Bill discuss an approach to leverage GraphQL in order to architect systems and capabilities that enable rapid prototyping, amazing developer experience, capital efficiency, and speed to market.

Support unlimited customer experiences with GraphQL