Corporate colors and logos characteristic of a brand are easily and freely accessed on the network. As consumers we have been advised to distrust an email with these identities.

Instead, the voice gives us confidence. When we need help, the voice is there. It is the first thing we hear when we call, it tells us how wonderful and beneficial it is to be associated with that brand. A voice that will never harm us, until now.

Identity spoofing is one of the most used social engineering formats to …