If AI Is So Smart, Why Are We Still Struggling for ROI?

You’ve got the data. You’ve run the pilots. But the ROI still isn’t there. Why? In this session from COLLIDE Data + AI Conference 2025, Jennifer Schaff, Vice President of Commercial Services @ Elder Research, breaks down why many organizations struggle to see meaningful returns from their AI investments. Spoiler: it’s not the tech. It’s the lack of foundational readiness for transformation. You’ll learn a practical model for bridging the strategy-execution gap and explore eight common missteps that quietly erode ROI. If your AI initiatives feel stuck in neutral, this is the reset you’ve been looking for. Brought to you by Elder Research. Subscribe for more conversations and insights from leaders shaping the future of data and AI.