Netflix runs hundreds of A/B tests a year and we have seen exponential growth in variations of user experiences we serve to our Netflix users. Pre-publishing these millions of variations of the UI bundles to allow for these unique experiences, was not possible at Netflix’s scale. So what did we do? We built our own Conditional Module Bundler. Take a look at how Netflix uses conditional dependency graph and runtime dynamic bundling to generate unique UI bundles and the challenges involved in …